![]() ![]() In the context of Experience Platform, the primary entity is typically a profile entity, which is composed of traits, behaviors, and audience memberships of an individual person. Profile entity compositionĪ Real-Time Customer Profile is composed of a main entity, called the primary entity, and various supporting entities. The following sections highlight some of the core concepts that you must understand in order to effectively build and maintain profiles within Platform. This feature enables marketers to drive coordinated, consistent and relevant experiences with their audiences across multiple channels. Real-Time Customer Profile merges data from various enterprise systems and then provides access to that data in the form of customer profiles with related time series events. The relationship between Real-Time Customer Profile and other services within Experience Platform is highlighted in the following diagram: This overview will help you understand the role and use of Real-Time Customer Profile in Experience Platform. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. With Real-Time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand.
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